The web design of your company plays an essential role in running your business. It’s a place for potential customers to interact with your company online. Making sure that your website is inviting and easy to navigate with will attract more people to buy from your business. It’s important to not settle for a mediocre web design. Instead, Invest your time and effort into designing your website which will help reflect your company’s overall branding. Your approach on how you want to design your website depends on how much time and money you’re willing spend. Designing a website can be overwhelming especially if it’s your first time.
Here are some web design tips and tricks you can try for your own website:
1. Be consistent in your company’s branding
Keeping your company’s brand in mind when designing your website is important in ensuring that everything comes together. Your company’s logo, products, and even the colors you use should be in line with what the company is about. This means being consistent in using the same color scheme and font for your website. It is, however, important to not overdo the design while building your brand. Always make sure that the company’s branding is not interfering with the website’s accessibility.
2. Make it accessible to mobile users
In this day and age, making use of your mobile phone for browsing is more common than ever. However, some websites are still hard to access when using your phone. Making sure your website is mobile-friendly allows more people to access it.
3. Make navigation easy
Sometimes opting for a simple and no nonsense approach to your website works better than having to make things complex. One good example of this is navigation. Making navigation hard can be annoying from a consumer’s point of view and could even lead potential customers to leave the website. Making sure that everyone can navigate through your website without any problem is crucial in selling your business’ products or services.
Your website’s navigation system–as crazy as it may sound–can affect your company’s sales. Provide every necessary information and make sure that all the links provided will direct them to what they are looking for.
A good example of a simple navigation is Walmart. Everything you need to know is provided the moment you open the website. The products and their categories are all visible and ready for customers to click on.
4. Use a grid based structure
Grid structure is a term commonly used in graphic designing. This structure helps make website designing easier and less complicated. What makes grid structure so common is how organized and clean it makes the design looks. The concept is simple, yet, so important in laying the foundation for your website.
Using grid structure is an efficient and functional way in designing your website. This makes the whole structure of your website come together. Having grid structure as your baseline provides a guide where elements can be placed. Having a uniformed website makes designing significantly easier.