It’s a known fact that every business’ goal is to of course increase and boost sales. While there are many factors to consider in order to amplify sales, in terms of digital marketing, SEO is one of the first things to look into.

Let’s face it, the survival of every business is solely based on their sales performance. Today, in our modern world, improving sales requires a strong digital presence. A strong digital presence demands a strong search engine optimization (SEO) strategy.

Why focus on SEO to boost sales?

A solid SEO is the key to every modern business victory. While the world of ecommerce may be classified as intensely competitive, your SEO will immensely help your site to:

• Increase your visibility and reach online.
• Drive more traffic to boost sales.
• Provide opportunities to convert leads into customers.
• Give you the tools you need to increase conversion rates.

However, devising an effective SEO strategy will have to depend on what is in current trend. Our fast paced environment has also driven such technological innovations in terms of SEO. Nowadays, it is most certainly essential to constantly update and revise everything to to be able to compete with other market competitors.

In obtaining your relevance against your adversaries, here are the current SEO trends that you must incorporate to streamline your SEO strategy:

Tags

Your tags are where your keywords must be placed to ensure that Google will crawl all your web pages and rank them with accordance. Your tags can be placed in the following:

• Title
• Meta description
• Headings
• All tags on images
• Subheadings

Quality Content

Your keywords are nothing without a stellar content. However, it is also important to know that a keywords are not only the building foundation of a good content. If your created content are not of value to your audience then it wouldn’t make sense if you would still use it.

Site Speed

Take note that page speed is now a ranking factor for mobile searches. Based on Google’s data, 53% of mobile users abandon a web page that takes longer than three seconds to load. Three seconds is an enough time to create a conversation. It’s best to make sure that your site is fast and efficient enough to give users what they want.