Social Media Marketing has become an essential part of every business marketing strategy. Aside from Digital Marketing, the use of social media platforms to promote certain products and services has become more beneficial and profitable nowadays.

As for these social media platforms, Facebook and Instagram are currently the top competitors for such. Online engagement is one important factor that you must consider once you have already created your business’ own Facebook or Instagram accounts.

What most marketers fail to understand is that generating your business’ own social media accounts is just the first step towards social media marketing. Having your own social media account is worthless if you are not able to provide strong online engagement that will make your followers patronize your brand.

Here are two things you can do to diversify your Social Media Marketing strategy:

Make use of social media influencers

Real-life experiences are what draw people’s attention on the web. Furthermore, rising stars nowadays are mostly from the online community. Youtubers, Instagram and Facebook influencers, are the ones on the rise in this day and age. Even some TV personnel have started their own Youtube channels to gain even more fame.

A brand ambassador is one of the things that you need, to take your Social Media Marketing to the next level. Moreover, you will be able to reach an even wider range of audiences by allowing these influencers to mention your brand on their own platforms online. You can also have them post about their own experiences in using your products or in availing of your services. In this way, people are becoming aware of your authenticity.

Make use of paid advertising

The key to paid advertising is “re-targeting”. This specific strategy will go after the people who have already shown interest in your product. You need to have at least 1,000 people to start your advertising.

Every business owner has an array of options to choose from when it comes to ads. You can use video ads, carousels, customer testimonials and many more. For your re-targeted ads, make sure to consider checking how long will it take for a user to commonly convert using analytics data.

As an example, if 80% of people who visited your website have not yet availed of your product within eight days, you can have re-targeted ads to put your product in front of them again. By doing so, these people will be reminded of your brand and might consider purchasing it.