We’ve certainly gone way past the traditional marketing. In our day and age, content marketing is what’s been keeping businesses to be on the look for people who are in search for such products and services.
Traditional Marketing vs Content Marketing
Generally speaking, traditional marketing and content marketing has the same objective. Both intend to tell stories and imply messages that will peak the audience’s attention and eventually cause them to take action. The goal, in general, is to create more leads and sales.
- Traditional Marketing – this is one form of marketing that is done offline, without the use of the internet. Examples of which are Print Ads such as, magazines, newspapers, billboards, etc. Broadcast, making use of radios, and televisions. Telemarketing including cold calling and requested calling. Lastly, Direct Mail Marketing, particularly, postcards, letters, catalogs, etc.
- Content Marketing – this is, on the other hand, is one form of marketing that is done online, with the use of the internet. Examples of which are free materials available online like videos, emails, blogs, photos, tweets, etc. Its primary aim, to entertain, inform and educate people.
Understanding Content Marketing:
While changes in the evolution of how content is being made are happening at a constant and vast phase. Content is still being hailed as the future of marketing. Furthermore, when we speak of content, it is not only centered on copywriting. Content marketing could be in the form of:
- eBooks – for marketers, an eBook is something they can use to give people some insights into their brand, area of expertise and generate more leads. An eBook must have valuable content that aims to build a connection with your target people and establish trust with your brand.
- White Papers – this type of content marketing is somewhat similar to eBook, however, although this is also a long-form content, its main differences are: it is more information-dense, detail-focused and driven by data.
- Case Studies – marketers use case studies to give emphasis on their products and services that are being featured. These case studies help customers understand how such brands can add value to their lives.
- Infographic – this type of content marketing makes use of visuals, charts or diagrams to represent information or deliver a message.
- Videos – this has been the current leading type of content marketing. Surveys say that ⅓ of the online community would much appreciate watching authentic video content while browsing through the internet.