Are you planning to promote your small business? How will you start it?
Whenever you start a business, one of your goals is to promote it and let other people know everything about your business. If you want to promote, create a website first. Some small business owners should always be creative, determined and compelling when promoting their own business. There are plenty of useful marketing tips that will make great results for your business without paying for a large amount of money.
Here are the tips that you can use in promoting:
Use integrated marketing
When you are promoting, you can do anything you want to make your own tactics. Your customers may get boring if you only use one marketing method. So think of different ways to communicate with potential customers like classified ads, social media, sales letters, leaflets and many more.
Send a second offer to your customers immediately after a purchase
If your customer has just purchased something from you, use the moment immediately and send them a letter or email thanking them for their business and informing them that they can get a discount on their next purchase. Remember to include an expiration date so that they buy again on your business fast.
Make a brochure, advert or flyer printed up and make sure you enclose it in all of your outgoing mail. This way you can save on postage, as you were posting anyway, and it means potential customers will have something tangible they can refer back to in the future, even if they don’t need it right now.
Finding new customers is great, but what about keeping existing customers? Use newsletters to focus more on your past customers. If printed newsletters are too expensive especially in delivering it, you can use email newsletter and send to people who subscribe to your website.
Use the social media
Achieve this by using social media such as Facebook or Twitter (e.g. create a Facebook business page offering interesting content, discounts, offers, etc) and by using email marketing. Social Media is on demand nowadays because you can post on your social media anything and anytime you want. But make sure that you will post very reliable and useful one.
Make use of free advertising
There are some website that offers free advertising. Take a grab on this kind of site and share your link on your business. Some free advertisement website has a lot of visitors to because there are a lot of people uses it.
A blog is a great, low-cost way of engaging with existing clients, as well as attracting new ones. Make sure you update it regularly with relevant content, to keep your subscribers interested. Grow your blog followers by leaving comments on their blogs too.
Send out press releases
Make the use of the local newspapers by sending out a well-written press release. Maybe a new business launch, a new contract, the creation of extra jobs, an open day/seminar, all make for interesting local news stories. Local press coverage is valuable because you’re targeting potential customers who live nearby, and of course, it’s free.
Send a small ad on a postcard
Get a postcard printed up, and send it to prospects in your target market. People likely to read a postcard if the message is brief. A small ad on a postcard can give you a volume of traffic to your website and create extra sales leads for a relatively small cost
Always remember to update your website
Take a fresh look at your website could it do an update? Your website is a free advertising for your business, so make sure it looks the best it can. Your site should be focused, and simple to navigate, with great content. Ensure your web copy is free from spelling and grammatical errors, that it conveys the message you wish to get across to your visitors and that it does so in a compelling way.