One of the techniques of promoting brand awareness and in increasing the traffic of your site is by constantly updating your blog. By providing your target audience with relevant and useful content may have a full advantage of the following:

• Attract more customers.
• Add more traffic to your website.
• Strengthen your inbound marketing efforts.

What You Should Do…

• Know Your Audience

The first thing that you have to consider is to determine who are your target readers are. Then decide on what style of writing you should use to attract more audiences.

One common mistake that most bloggers tend to do is to write generic pieces that they think are applicable to all readers. Once you have fully established your own group of followers, it is much easier for you to grow your subscribers.

• Be Yourself

Let your voice be heard! Every writer has their own unique way of expressing themselves. Know that your own personality is what sets you apart from other writers. While writing your piece, ask yourself “What can the readers learn from this write-up? How would they benefit from this?”

• Stay Positive

Always stay on the positive side, be able to inspire and as much as possible shed a positive light on your readers. The majority of your readers wouldn’t really want to feel depressed or angry once they read your blogs.

• Be Able to Post Frequently and Consistently

Set a schedule for your blog postings and make sure to stick to it. If you post frequently, you will have a better chance of establishing your own name, attract more readers and become relevant. Be consistent with your postings or else your readers might tend to forget you still exist.

• Avoid Writing Very Long Texts

Not all readers have the patience to read a very lengthy post. However, if you have a lot to say and you wouldn’t want your readers to lose interest in reading more of your work, you can make use of some tricks. Break down your post by using headings, bullets, videos or images, and block quotes.

• Check Your Work

Always maintain the quality of your work. Make sure to proofread all your write-ups before posting it on your blog. It is inevitable for writers to commit grammatical errors, wrong spellings and punctuation mistakes.

A lot of writers also hate to proofread and edit their works, however, this is one important aspect to consider to avoid negative feedback from the people who read your blogs.

• Use Links Within Your Post

Incorporating other site links to your content helps in increasing your ranking in search engine. You can link other blogs with good and relevant information within your content or your former blog posts.

What You Should Not Do…

• Plagiarize

This is one important fact that everyone knows yet not all are abiding it. Plagiarism is one form of stealing. As a writer, you wouldn’t want your work to be used by another person without giving you credit. We all need to respect other people’s hard work.

• Not Proofread

A lot of writers make this kind of mistake which is to not edit their work. Keep in mind that even the most experienced writers still edit their work. Your first draft should not also be your final draft.

• Ignore SEO

Optimizing your blog post means that it will have a better chance of reaching a wider audience. This also means that you will have an increased chance of making your blog post popular.

• Be Negative

It’s not wise to give throw off a negative vibe with your blog, it is also not okay to convey personal grievance, unless otherwise if it is the main objective of the piece you are writing about. Being optimistic, supportive to other communities and being uplifting will put you in a better position rather than being pessimistic.

• Write Long Paragraphs

People nowadays prefer using their phones and tablets rather than desktops or laptops. Consider that these tablets and smartphones have smaller screens, typically long paragraphs are quite hard for readers to digest.

The trick here is to break your content into shorter paragraphs, bullet points or lists. You can also incorporate subheadings within your content.