People are now making use of their own smartphones to access and browse the internet, not just regular browsing but also to shop online. This is why designing a responsive website is very essential for such ecommerce websites.
According to a recent research, 20% of the world’s population owns a mobile phone and 50% of this population is their phones to access the internet. For business owners, if your website is not that responsive, you will eventually lose a lot of potential customers.
Furthermore, as business owners, you also have to know that if your website has a responsive design then it is most likely to rank higher on Google search engine.
Here are some tips on how you can design a reactive website that your target consumers will easily navigate:
Eliminate unnecessary elements
In order for your website to load faster and improve its user experience, you must get rid of redundant elements such as codes, css, plugins etc. In reality, websites that have excessive elements tend to be very unattractive, very slow and sometimes result to certain errors when the server is upgraded or even downgraded. As what experts in today’s world are saying, simplicity and minimalist is the key to the future.
Enhance the outlook of your website
Keep in mind that consumers who navigate through their phones use their fingertips in browsing. It is important that you avoid adding too many elements on your site. Overdoing your website will result to a slow interface and it will also make the users confused.
The images you put on your website serve a huge role on your customer engagement. These images make it easier for customers to decide whether they would want to purchase your product or not. You can optimise your images by saving them in the right format. Your logos and icons must be saved in a PNG-8 format while the photographs that you use must be saved in a JPG format.
Another important thing to consider is that, your texts must be clear enough to be read in a bigger screen and at the same time, it should also be well adaptable in a smaller screen. Know that an ideal size for texts is 16px or 1cm. Line height must be altered to 1.5cm to make sure that contents in paragraph form will be readable. Texts that are too big tend to be unappealing, furthermore, texts that are too small will make it hard for the users to read your website’s content.