{"id":82,"date":"2016-03-28T12:44:18","date_gmt":"2016-03-28T12:44:18","guid":{"rendered":"http:\/\/everestonlinemarketing.com\/blog\/?p=82"},"modified":"2019-11-25T21:49:00","modified_gmt":"2019-11-25T13:49:00","slug":"5-ecommerce-website-mistakes","status":"publish","type":"post","link":"https:\/\/everestonlinemarketing.com\/blog\/5-ecommerce-website-mistakes\/","title":{"rendered":"5 Common Mistakes Small Businesses Make When Starting an Ecommerce Website"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7ab700;color:#7ab700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7ab700;color:#7ab700\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-ecommerce-website-mistakes\/#Lack_of_business_plan\" >Lack of business plan.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-ecommerce-website-mistakes\/#Underestimating_work_plans\" >Underestimating work plans.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-ecommerce-website-mistakes\/#Content_Marketing_Guide_A_Must-Follow_for_Your_Business\" >Content Marketing Guide: A Must-Follow for Your Business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-ecommerce-website-mistakes\/#Poor_marketing_strategy\" >Poor marketing strategy.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-ecommerce-website-mistakes\/#Wrong_choice_of_eCommerce_platform\" >Wrong choice of eCommerce\u00a0platform.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-ecommerce-website-mistakes\/#Poorly_uploaded_products\" >Poorly uploaded products.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: left;\">Building an ecommerce website is not easy but if you well-planned it, you can avoid mistakes most small business owners do. Your website is where you promote and let others see your products and services. It should have the best design because it can bring you income and exposure to lots of people. Thinking about opening an ecommerce store? Here are the top five common mistakes that you should avoid to achieve success out of your ecommerce website design.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lack_of_business_plan\"><\/span><b>Lack of business plan.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re serious about putting a business whether it is big or small, you should have a business plan. I am not talking about a whole notebook with lots of pages for you to write your business plan. This goes to as simple as your products, location, customers and understanding your key competitors to stand out from them. Before you think about profit and all the good things that can come to you out of your eCommerce website, it\u2019s better to think first about the struggles that you are going to face until you can call your business a successful o<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Underestimating_work_plans\"><\/span><b>Underestimating work plans.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you already have your small business and you got all the things needed like having the best <\/span><span style=\"font-weight: 400;\">web designer <\/span><span style=\"font-weight: 400;\">to design your website and arrange all the <\/span><span style=\"font-weight: 400;\">shopping carts<\/span><span style=\"font-weight: 400;\"> for you. The next thing that you\u2019ll be putting on your mind will always be money and everything positive about it. Well who says those things are wrong? My point is, you should be hands on with taking orders, process and ship products &#8211; all those hard work from your <\/span><span style=\"font-weight: 400;\">ecommerce website.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Content_Marketing_Guide_A_Must-Follow_for_Your_Business\"><\/span><a href=\"http:\/\/everestonlinemarketing.com\/blog\/index.php\/2016\/03\/14\/content-marketing-guide-a-must-follow-for-your-business\/\"><b>Content Marketing Guide: A Must-Follow for Your Business<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Poor_marketing_strategy\"><\/span><b>Poor marketing strategy.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you hear the saying \u201cbuild it and it will come?\u201d. Well, if that is your motto or belief when<\/span><span style=\"font-weight: 400;\"> building an ecommerce website<\/span><span style=\"font-weight: 400;\">, then you\u2019re not in the right path to success. Once your <\/span><span style=\"font-weight: 400;\">ecommerce website <\/span><span style=\"font-weight: 400;\">went live, then that is not the end of it. Instead, that is only the beginning of your work. You have to make sure that you are going to have some visitors and generate traffic that can lead to transactions and sales. Here are the things that you need to consider once your <\/span><span style=\"font-weight: 400;\">ecommerce website<\/span><span style=\"font-weight: 400;\"> starts to run.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Put an ecommerce analytic like Google Analytics so you can track it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn the difference between SEO and PPC<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/everestonlinemarketing.com\/blog\/index.php\/2016\/03\/16\/social-media-online-marketing-an-effective-tool-for-businesses\/\"><span style=\"font-weight: 400;\">Find out why social media is important for your business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Learn on how you can sell with professional selling third party platforms like Ebay.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Online marketing strategies can bring you some sales. For example, you can sponsor some well-known social media people and once they review your products positively your brand can be well-known and generate sales from their fans and followers. Putting a little bit of effort won\u2019t work so you should know how to research and expand your knowledge.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wrong_choice_of_eCommerce_platform\"><\/span><strong>Wrong choice of eCommerce\u00a0platform.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The wrong choice of eCommerce platform can affect your business as a whole. If your users and soon to be customers are experiencing bad things about your <\/span><span style=\"font-weight: 400;\">eCommerce website,<\/span><span style=\"font-weight: 400;\"> then the next thing to do is call<\/span><a href=\"http:\/\/primeoutsourcing.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">web designing company<\/span><\/a><span style=\"font-weight: 400;\">. Don\u2019t let your <\/span><span style=\"font-weight: 400;\">eCommerce website<\/span><span style=\"font-weight: 400;\"> be made by someone who doesn\u2019t really know everything about it. Having t professionally made will bring good impact to your business. It should be user-friendly and everything that you and your customer will need should be on your<\/span><span style=\"font-weight: 400;\"> eCommerce website<\/span><span style=\"font-weight: 400;\"> in an appropriate arrangement and functionality.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Poorly_uploaded_products\"><\/span><b>Poorly uploaded products.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your eCommerce website is just your front store to attract customers and be well-known by other people from different places. It should be clean, well-put together and showing quality products. Uploading high quality photos of your products is the best thing that your customers can appreciate and made them click that \u201cbuy\u201d now button and include it to their <\/span><span style=\"font-weight: 400;\">shopping carts<\/span><span style=\"font-weight: 400;\">. Take time to edit photos to be uploaded with uniformity in size and background colors. Having a well-maintained <\/span><span style=\"font-weight: 400;\">eCommerce website design<\/span><span style=\"font-weight: 400;\"> is one of the greatest achievement and satisfaction that you can get while letting the <\/span><span style=\"font-weight: 400;\">web designer <\/span><span style=\"font-weight: 400;\">do the designing tasks for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starting an <\/span><span style=\"font-weight: 400;\">eCommerce website<\/span><span style=\"font-weight: 400;\"> in the best platform is the great way to expand your customer base. Be inspired from Amazon. They are just a small eCommerce store back then but look at them now. The time to set it up methodically can be worth it at the end as well as proper maintaining and updating it. Do your research and get ready to apply it on your own <\/span><span style=\"font-weight: 400;\">eCommerce website.<\/span><\/p>\n<p>Image Credit | <a href=\"https:\/\/pixabay.com\/en\/mistake-spill-slip-up-accident-876597\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pixabay<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building an ecommerce website is not easy but if you well-planned it, you can avoid mistakes most small business owners do. Your website is where you promote and let others see your products and services. It should have the best design because it can bring you income and exposure to lots of people. Thinking about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,32,11],"tags":[],"class_list":["post-82","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-your-own-website","category-design-website","category-ecommerce-website"],"_links":{"self":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":11,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"predecessor-version":[{"id":1821,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/82\/revisions\/1821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media\/125"}],"wp:attachment":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}