{"id":6,"date":"2016-03-09T13:15:27","date_gmt":"2016-03-09T13:15:27","guid":{"rendered":"http:\/\/everestonlinemarketing.com\/blog\/?p=6"},"modified":"2019-11-25T21:49:00","modified_gmt":"2019-11-25T13:49:00","slug":"7-social-media-marketing-trends-2016","status":"publish","type":"post","link":"https:\/\/everestonlinemarketing.com\/blog\/7-social-media-marketing-trends-2016\/","title":{"rendered":"7 Social Media Marketing Trends to Rule 2016"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7ab700;color:#7ab700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7ab700;color:#7ab700\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/everestonlinemarketing.com\/blog\/7-social-media-marketing-trends-2016\/#In-the-moment_updates\" >In-the-moment updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/everestonlinemarketing.com\/blog\/7-social-media-marketing-trends-2016\/#Buy_buttons\" >Buy buttons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/everestonlinemarketing.com\/blog\/7-social-media-marketing-trends-2016\/#In-app_functionality\" >In-app functionality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/everestonlinemarketing.com\/blog\/7-social-media-marketing-trends-2016\/#New_publication_options\" >New publication options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/everestonlinemarketing.com\/blog\/7-social-media-marketing-trends-2016\/#User_privacy_concerns\" >User privacy concerns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/everestonlinemarketing.com\/blog\/7-social-media-marketing-trends-2016\/#Competition_for_organic_visibility\" >Competition for organic visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/everestonlinemarketing.com\/blog\/7-social-media-marketing-trends-2016\/#Fewer_small_platforms\" >Fewer small platforms<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: left;\">Social media marketing was not an option before when social media platforms are not popular yet. Many critics said that it was not a viable marketing strategy. But now, a large percentage of businesses engage in social media marketing to advertise their products and services.<\/p>\n<p style=\"text-align: left;\">Now, new social media platforms are introduced in the online world that can create new opportunities for businesses\u2019 advertisements. Next year, existing social media platforms will engage to new trending activities. Here are the seven social media marketing trends you can expect this 2016.<\/p>\n<ol style=\"text-align: left;\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"In-the-moment_updates\"><\/span><strong>In-the-moment updates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We all knew that a lot of social media platforms are already \u201cin-the-moment\u201d by nature. There are some that are more \u201cin-the-moment\u201d than you will never know. If <strong>Instagram<\/strong> and <strong>Snapchat<\/strong> are applications to post a picture on-the-go, Periscope, for instance, is an application to share a video in real-time. Many applications can follow this trend, saying that Periscope is the first application of its kind.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Buy_buttons\"><\/span><strong>Buy buttons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Facebook<\/strong> and <strong>Pinterest<\/strong> are currently dominating the \u201cbuy button\u201d features for their advertisers and users. Mobile users can purchase a product or service that they like without leaving the application. \u00a0By the end of 2016, more social media will follow this trend to have greater opportunities for advertising campaigns.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"In-app_functionality\"><\/span><strong>In-app functionality<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook is the most popular social media platform today. They do various updates year after year to improve user\u2019s experience. They have recently created \u201cM\u201d, Facebook\u2019s own digital assistant. Other applications are looking forward to implementing these features so users will not need to leave the application.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"New_publication_options\"><\/span><strong>New publication options<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook\u2019s Instant Articles tries to compete with Google\u2019s popularity in searching information. The goal of every application or website is to keep their users to stay on their platform as much as possible. That is why more and more applications are expected to implement updates that will help users to find what they are looking for, only inside their app. Social media platforms are clashing with each other by creating helpful features to entice more users.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"User_privacy_concerns\"><\/span><strong>User privacy concerns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since social media attract users to share and post what\u2019s happening on them, privacy concerns become a problem to some. Many social media platforms are currently working to increase privacy for their users.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Competition_for_organic_visibility\"><\/span><strong>Competition for organic visibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ROI of social media marketing becomes more established and social media marketing becomes more accessible for businesses. There will be a greater level of competition for organic visibility. More businesses will engage advertisements to popular media channels.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Fewer_small_platforms\"><\/span><strong>Fewer small platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As the top social media platforms become more and more popular, small platforms will tend to slow down or worse, disappear. Since the big three social media platforms are conquering the medium of advertisements, more companies will choose them to advertise their products and services.<\/li>\n<\/ol>\n<p style=\"text-align: left;\">Social media marketing trends will continue to dominate as more updates and features are implemented by social media channels every year. Facebook and Twitter already have various ways to draw the attention of companies that seek hit advertising campaigns. \u00a0These changes greatly affect both users and advertisers as they need to cope up with social media marketing trends continuously hyping.<\/p>\n<p style=\"text-align: left;\">\u00a0Image Credit |\u00a0<a href=\"http:\/\/www.pixabay.com\" target=\"_blank\" rel=\"noopener\">\u00a0Pixabay<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing was not an option before when social media platforms are not popular yet. Many critics said that it was not a viable marketing strategy. But now, a large percentage of businesses engage in social media marketing to advertise their products and services. Now, new social media platforms are introduced in the online [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[11,12,26,2],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-ecommerce-website","category-make-a-website","category-portfolio-website","category-social-media-marketing","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":18,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":586,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/6\/revisions\/586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media\/7"}],"wp:attachment":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}