{"id":342,"date":"2017-10-27T06:06:22","date_gmt":"2017-10-27T06:06:22","guid":{"rendered":"http:\/\/everestonlinemarketing.com\/blog\/?p=342"},"modified":"2019-11-25T21:48:58","modified_gmt":"2019-11-25T13:48:58","slug":"5-best-practices-managing-multiple-social-media-marketing-accounts","status":"publish","type":"post","link":"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/","title":{"rendered":"5 Best Practices for Managing Multiple Social Media Marketing Accounts"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7ab700;color:#7ab700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7ab700;color:#7ab700\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#Who_needs_multiple_social_media_accounts\" >Who needs multiple social media accounts?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#Small_or_medium_sized-businesses\" >Small or medium sized-businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#Corporations\" >Corporations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#Franchises\" >Franchises<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#Agencies\" >Agencies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#Universities\" >Universities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#Influencers\" >Influencers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#How_to_manage_multiple_social_media_accounts\" >How to manage multiple social media accounts?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#Take_time_to_scan_your_social_media_accounts\" >Take time to scan your social media accounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#Schedule_posts\" >Schedule posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/everestonlinemarketing.com\/blog\/5-best-practices-managing-multiple-social-media-marketing-accounts\/#Use_different_social_media_marketing_tools\" >Use different social media marketing tools<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Social media marketing<\/span><span style=\"font-weight: 400;\"> is an important tool to spread the word about your company, products and services. Thus, if you have multiple products in multiple locations with different goals handled by different teams, then you should consider having multiple social media accounts instead of sticking into just one account. It will be good for your business to stay unique while related to others. So the question is, why do you need multiple social media accounts? You will need it to take control and be specific on whatever products or services your company is offering to your customers.<\/span><\/p>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div id=\"attachment_343\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-343\" class=\"wp-image-343 size-full lazyload\" data-src=\"https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2017\/10\/social-media-marketing.png\" alt=\"social media marketing\" width=\"960\" height=\"679\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/679;\" \/><p id=\"caption-attachment-343\" class=\"wp-caption-text\">Source |<a href=\"https:\/\/pixabay.com\/en\/icon-set-social-media-world-digital-1232558\/\" target=\"_blank\" rel=\"noopener\"> Pixabay<\/a><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Who_needs_multiple_social_media_accounts\"><\/span><b>Who needs multiple social media accounts?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Small_or_medium_sized-businesses\"><\/span><b>Small or medium sized-businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b> <\/b><span style=\"font-weight: 400;\">Select different portion of your social media pages so that you can properly manage the customer service part or any other part of your business.<\/span> Let\u2019s say you own an ecommerce website. You have to separate the customer service portion of it to the acceptance of orders. You should not just also focus on just one social media platforms. Today, the more you participate in different <span style=\"font-weight: 400;\">social media marketing platforms<\/span><span style=\"font-weight: 400;\">, more customers will know about your brand.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Corporations\"><\/span><b>Corporations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b> <\/b><span style=\"font-weight: 400;\">If you own a corporation you should sort out and create multiple social media accounts for each department or each branches of your business so that people can distinguish to where and whom they are looking and speaking at.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Franchises\"><\/span><b>Franchises<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b> <\/b><span style=\"font-weight: 400;\">If you own a franchise, you should distinguish yourself on social media in terms of locations.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Agencies\"><\/span><b>Agencies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Own multiple social media accounts so that you can manage to work for different companies all at once.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Universities\"><\/span><b>Universities<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">This is all about separating different organizations to others but from a certain university so that they can all focus on what goals they have and how they are going to interact with their audiences. You cannot mix sports and arts in just one social media account.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Influencers\"><\/span><b>Influencers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">Nowadays those social media influencers are on top of most <\/span><span style=\"font-weight: 400;\">social media marketing strategies<\/span><span style=\"font-weight: 400;\"> of most businesses, they should also have to manage for their multiple <\/span><span style=\"font-weight: 400;\">social media networking sites<\/span><span style=\"font-weight: 400;\">. Good thing that they can now use different tools and features to do it.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_manage_multiple_social_media_accounts\"><\/span><b>How to manage multiple social media accounts?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div id=\"attachment_344\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-344\" class=\"size-full wp-image-344 lazyload\" data-src=\"https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2017\/10\/social-media-account.jpg\" alt=\"handling multiple social media accounts\" width=\"960\" height=\"696\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/696;\" \/><p id=\"caption-attachment-344\" class=\"wp-caption-text\">Source | <a href=\"https:\/\/pixabay.com\/en\/media-social-media-apps-998990\/\" target=\"_blank\" rel=\"noopener\">Pixabay<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">There are many ways on how you can manage your multiple social media accounts. We listed here some of our top three ways for your reference.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Take_time_to_scan_your_social_media_accounts\"><\/span><b>Take time to scan your social media accounts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">You should monitor all the views, visits and everything about your social media accounts. Sit and look for appropriate photos, shareable contents and promotional contents for your social media accounts. Sometimes it can be a little stressful. However, having an organized <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> strategy is the first thing that you should consider before taking the next step.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Schedule_posts\"><\/span><b>Schedule posts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b> <\/b><span style=\"font-weight: 400;\">Whether you\u2019ll be posting on Twitter or Facebook, they have certain features that let you schedule your posts ahead of time.<\/span> Because of this your social media account will never be stagnant. Always remember that having an updated <span style=\"font-weight: 400;\">social media marketing <\/span><span style=\"font-weight: 400;\">accounts will attract more customers and engage in everything that you post.<\/span> Aside from it, the right content will always be the king. Set schedules to reach and talk to your readers and followers so that they will feel welcome and appreciated.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Use_different_social_media_marketing_tools\"><\/span><b>Use different <\/b><b>social media marketing tools<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\">There are many tools which you can use to manage your multiple <\/span><span style=\"font-weight: 400;\">social media marketing<\/span><span style=\"font-weight: 400;\"> accounts properly. You can look for the best that will suit your business needs or personal needs. Tools like Buffer and SproutSocial will make your s<\/span><span style=\"font-weight: 400;\">ocial media marketing<\/span><span style=\"font-weight: 400;\"> management easier.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is an important tool to spread the word about your company, products and services. Thus, if you have multiple products in multiple locations with different goals handled by different teams, then you should consider having multiple social media accounts instead of sticking into just one account. It will be good for your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[79,78,77,80],"class_list":["post-342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-social-media-marketing-platforms","tag-social-media-marketing-strategies","tag-social-media-marketing-tools","tag-social-media-networking-sites"],"_links":{"self":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":6,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/342\/revisions"}],"predecessor-version":[{"id":1802,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/342\/revisions\/1802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media\/343"}],"wp:attachment":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}