{"id":332,"date":"2017-10-12T05:59:15","date_gmt":"2017-10-12T05:59:15","guid":{"rendered":"http:\/\/everestonlinemarketing.com\/blog\/?p=332"},"modified":"2019-11-25T21:48:58","modified_gmt":"2019-11-25T13:48:58","slug":"top-10-reasons-ecommerce-website-losing-sales","status":"publish","type":"post","link":"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/","title":{"rendered":"Top 10 Reasons Your Ecommerce Website Is Losing Sales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7ab700;color:#7ab700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7ab700;color:#7ab700\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Social_Media_Online_Marketing_An_Effective_Tool_for_Businesses\" >Social Media Online Marketing: An Effective Tool for Businesses<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Pricing\" >Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Product_descriptions\" >Product descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Stock_information\" >Stock information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Site_functionality\" >Site functionality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Shipping_information\" >Shipping information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Images\" >Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Navigation\" >Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Discounts\" >Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Video\" >Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Website_speed\" >Website speed<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/everestonlinemarketing.com\/blog\/top-10-reasons-ecommerce-website-losing-sales\/#Source_http_mashablecom20140120online-retail-salesZ0nLHmdpNqq2\" >Source: http:\/\/mashable.com\/2014\/01\/20\/online-retail-sales\/#Z0nLHmdpNqq2<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">There might be something wrong about your website or a simple bug on which can be one of the reasons why your website is long sales. It is one of the most complained reasons about <\/span><span style=\"font-weight: 400;\">ecommerce websites<\/span><span style=\"font-weight: 400;\"> from their customers. For example, your search bar is not working well, how sure are you that your customers will still be happy about it? Aside from it, there are many other complains about it. It\u2019s difficult to <\/span><span style=\"font-weight: 400;\">make a website <\/span><span style=\"font-weight: 400;\">as well as maintaining it. <\/span><span style=\"font-weight: 400;\">Create your own websit<\/span><span style=\"font-weight: 400;\">e for your customers while maintaining it for profits and success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Online_Marketing_An_Effective_Tool_for_Businesses\"><\/span><a href=\"http:\/\/everestonlinemarketing.com\/blog\/index.php\/2016\/03\/16\/social-media-online-marketing-an-effective-tool-for-businesses\/\"><b>Social Media Online Marketing: An Effective Tool for Businesses<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div id=\"attachment_333\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-333\" class=\"size-full wp-image-333 lazyload\" data-src=\"https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2017\/10\/ecommerce-website.jpg\" alt=\"ecommerce website\" width=\"960\" height=\"615\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/615;\" \/><p id=\"caption-attachment-333\" class=\"wp-caption-text\">Source | <a href=\"https:\/\/pixabay.com\/en\/ebay-screen-monitor-shopping-www-881309\/\" target=\"_blank\" rel=\"noopener\">Pixabay<\/a><\/p><\/div>\n<p><span style=\"font-weight: 400;\">Here are the examples or might be the reason why your website is losing sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pricing\"><\/span><b>Pricing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span style=\"font-weight: 400;\">It is one of the primary reasons why people don\u2019t just click on that \u201cbuy now\u201d button on your website because they think first the price of a certain item. It dictates the decision of an individual whether to buy it or not. Many people choose to <\/span><span style=\"font-weight: 400;\">shop online<\/span><span style=\"font-weight: 400;\"> because they think it is convenient and you can do it even at the comfort of their homes. If you can, try to offer items which you think people can always avail of it without thinking twice.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Product_descriptions\"><\/span><b>Product descriptions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span style=\"font-weight: 400;\">In every product that you will display on your website, it should have an appropriate description and more information so that your customers will read everything about it easily. Do not exaggerate information, just point out everything about the product. If you own a fashion <\/span><span style=\"font-weight: 400;\">ecommerce website<\/span><span style=\"font-weight: 400;\">, focus more about adding the sizes, the materials used, texture and other available colors.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stock_information\"><\/span><b>Stock information<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span style=\"font-weight: 400;\">The availability of your products must be seen on your website so that your customers will know about it before they make any transaction with you. If your product is not available, you cannot generate sales and your customers will go to other websites and never return to yours. Make sure to put the availability information and the tentative dates when the products will be available if it is out of stock so that your customers will know when to get back.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Site_functionality\"><\/span><b>Site functionality<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span style=\"font-weight: 400;\">If you have the best website design but it is missing some of the most important features such as product filters, search bar and wish list then your clients will never buy anything from your website which means you will not generate any sales out of it.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shipping_information\"><\/span><b>Shipping information<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span style=\"font-weight: 400;\">Indicate the shipping costs and the time for shipping schedules on your<\/span><span style=\"font-weight: 400;\"> ecommerce website<\/span><span style=\"font-weight: 400;\">. It is one of the frequently asked questions of your customers because they are the one who\u2019s going to pay for it so make sure that they will see this information on your website.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"--awb-bg-size:cover;--awb-margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div id=\"attachment_334\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-334\" class=\"wp-image-334 size-full lazyload\" data-src=\"https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2017\/10\/ecommerce.jpg\" alt=\"shipping cost for your ecommerce website\" width=\"960\" height=\"640\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/640;\" \/><p id=\"caption-attachment-334\" class=\"wp-caption-text\">Source |<a href=\"https:\/\/pixabay.com\/en\/ecommerce-shopping-credit-card-2607114\/\" target=\"_blank\" rel=\"noopener\"> Pixabay<\/a><\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Images\"><\/span><b>Images<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span style=\"font-weight: 400;\">Most people would like to see products in images. Provide photos with zoom in features as well as 360 angle view so that they can see clearly the appearance of the products that they are going to buy. Images can be your website\u2019s greatest asset so make sure that you put high-quality photos to attract and maintain your customers.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Navigation\"><\/span><b>Navigation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Wide and clear navigation\u00a0attract more customers. Make sure to check any broken links on it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Discounts\"><\/span><b>Discounts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span style=\"font-weight: 400;\">Who doesn\u2019t like discounts. Create a certain page so that your customers will find it easier to look for your discount coupons and codes. Write the terms and conditions on it clearly so that they will fully understand it.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video\"><\/span><b>Video<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span style=\"font-weight: 400;\">Images can be different from videos as it looks like the actual product presentations, appearance and everything about it. Add video clips under each products so that your customers can watch it on your <\/span><span style=\"font-weight: 400;\">ecommerce website<\/span><span style=\"font-weight: 400;\"> and be decided to put your products in their shopping carts.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website_speed\"><\/span><b>Website speed<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><span style=\"font-weight: 400;\">Slow loading <\/span><span style=\"font-weight: 400;\">ecommerce websites<\/span><span style=\"font-weight: 400;\"> can make your customers frustrated about it. Try to fix and learn things on how you can improve the speed of your website.<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Make your own website<\/span><span style=\"font-weight: 400;\"> increase more sales for you by considering these ten factors that can be the reasons why your <\/span><span style=\"font-weight: 400;\">ecommerce website<\/span><span style=\"font-weight: 400;\"> is losing sales. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h6><span style=\"font-weight: 400;\">Source: <\/span><a href=\"http:\/\/mashable.com\/2014\/01\/20\/online-retail-sales\/#Z0nLHmdpNqq2\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/mashable.com\/2014\/01\/20\/online-retail-sales\/#Z0nLHmdpNqq2<\/span><\/a><\/h6>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>There might be something wrong about your website or a simple bug on which can be one of the reasons why your website is long sales. It is one of the most complained reasons about ecommerce websites from their customers. For example, your search bar is not working well, how sure are you that your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[74,72,73,76,75],"class_list":["post-332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-website","tag-create-your-own-website","tag-make-a-website","tag-make-your-own-website","tag-shop-online","tag-shopping-carts"],"_links":{"self":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=332"}],"version-history":[{"count":6,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/332\/revisions"}],"predecessor-version":[{"id":1803,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/332\/revisions\/1803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media\/333"}],"wp:attachment":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}