{"id":32,"date":"2016-03-14T12:34:02","date_gmt":"2016-03-14T12:34:02","guid":{"rendered":"http:\/\/everestonlinemarketing.com\/blog\/?p=32"},"modified":"2019-11-25T21:49:00","modified_gmt":"2019-11-25T13:49:00","slug":"marketing-guide-must-follow","status":"publish","type":"post","link":"https:\/\/everestonlinemarketing.com\/blog\/marketing-guide-must-follow\/","title":{"rendered":"Content Marketing Guide: A Must-Follow for Your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7ab700;color:#7ab700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7ab700;color:#7ab700\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/everestonlinemarketing.com\/blog\/marketing-guide-must-follow\/#Clearly_Defined_Audience\" >Clearly Defined Audience.\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/everestonlinemarketing.com\/blog\/marketing-guide-must-follow\/#Valuable_Relevant_and_Consistent_content\" >Valuable, Relevant, and Consistent content.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/everestonlinemarketing.com\/blog\/marketing-guide-must-follow\/#Content_Distribution\" >Content Distribution.\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">You have heard \u201c<\/span><strong>Content Marketing<\/strong><span style=\"font-weight: 400;\">\u201d a lot of times. You have seen it as a term used in online businesses. These two words don\u2019t tell that much. You need to have an extensive researching about what content marketing is. The basic idea of content marketing is writing using communication. You use this to add value to your customers, to get found by them, and to draw them into your business.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">According to Content Marketing Institute, \u201c<\/span><span style=\"font-weight: 400;\">Content Marketing strategy <\/span><span style=\"font-weight: 400;\">is the marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.\u201d <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Even the best <\/span><span style=\"font-weight: 400;\">content marketers<\/span><span style=\"font-weight: 400;\"> haven\u2019t tried all the strategies they can ever think of. They still have these question marks hanging on top of their heads. You don\u2019t have to be an expert to this area but you should know how to do content marketing in the right way.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here is a<\/span><span style=\"font-weight: 400;\"> content marketing guide<\/span><span style=\"font-weight: 400;\"> to help you achieve your business\u2019 goals:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Clearly_Defined_Audience\"><\/span><strong>Clearly Defined Audience.\u00a0\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Know your audience that can speak to your goals. This is the point of content marketing: to have an engaging communication with quality prospects and potential customers. For instance, you can say the same thing with different people but you might get two different responses. The one might agree with you while the other will say negative things. If you don\u2019t know who you are talking to, the content will be worthless.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Valuable_Relevant_and_Consistent_content\"><\/span><strong>Valuable, Relevant, and Consistent content.\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Once you know your target audience and know who you are speaking to, you need to know how to create a valuable and relevant content. If you know your potential customer\u2019s concern, say the questions, \u201cHow can we help them?\u201d and \u201cWhat products do they really need?\u201d, you can create contents that can answer their questions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Content_Distribution\"><\/span><strong>Content Distribution.\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This is also significant in creating marketing content. Here are some ways for potential customers to reach you.<\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Finding it on their own \u2013 This is where SEO (Search Engine Optimization) comes in. You can use the same keywords used by visitors in searching related contents. Learn how they find what they\u2019re looking for. Do they use short or long tail keywords? Or a complete question that starts with \u201chow to\u201d or \u201cwhat\u201d? Use the keywords they use in creating your marketing content to enable the search engines to understand your content.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-weight: 400;\">Distribute on your own \u2013 You can also use your social media platforms to help you reach your potential customers.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Content marketing is an essential part of growing your online business. A lot of people are turning to access the internet to search for products or services. This<\/span><span style=\"font-weight: 400;\"> content marketing guide<\/span><span style=\"font-weight: 400;\"> will help you identify what you really need to create a content that can engage people with.<\/span><\/p>\n<p style=\"text-align: left;\">Image Credit | <a href=\"https:\/\/pixabay.com\/en\/ipad-google-seo-search-605440\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pixabay<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have heard \u201cContent Marketing\u201d a lot of times. You have seen it as a term used in online businesses. These two words don\u2019t tell that much. You need to have an extensive researching about what content marketing is. The basic idea of content marketing is writing using communication. You use this to add value [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,25,12,9],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to-create-website","category-make-a-website","category-virtual-assistant"],"_links":{"self":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":11,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":1823,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/32\/revisions\/1823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media\/33"}],"wp:attachment":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}