{"id":184,"date":"2016-05-13T04:49:39","date_gmt":"2016-05-13T04:49:39","guid":{"rendered":"http:\/\/everestonlinemarketing.com\/blog\/?p=184"},"modified":"2019-11-25T21:48:59","modified_gmt":"2019-11-25T13:48:59","slug":"benefits-blogging-business-and-marketing","status":"publish","type":"post","link":"https:\/\/everestonlinemarketing.com\/blog\/benefits-blogging-business-and-marketing\/","title":{"rendered":"The Benefits of Blogging for Business and Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7ab700;color:#7ab700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7ab700;color:#7ab700\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/everestonlinemarketing.com\/blog\/benefits-blogging-business-and-marketing\/#It_helps_your_website_drive_more_traffic\" >It helps your website drive more traffic.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/everestonlinemarketing.com\/blog\/benefits-blogging-business-and-marketing\/#It_helps_traffic_convert_into_leads\" >It helps traffic convert into leads.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/everestonlinemarketing.com\/blog\/benefits-blogging-business-and-marketing\/#It_helps_establish_an_authority\" >It helps establish an authority.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/everestonlinemarketing.com\/blog\/benefits-blogging-business-and-marketing\/#It_drives_long-term_results\" >It drives long-term results.<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Blogging for business is one basic tool that every business must have aside from having their website. There are many types of business website that can have blogs such as <\/span><span style=\"font-weight: 400;\">ecommerce website<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">portfolio website<\/span><span style=\"font-weight: 400;\"> and personal website. If you look back ten years ago, there was never too many business <\/span><span style=\"font-weight: 400;\">websites with blogs<\/span><span style=\"font-weight: 400;\">. Now that it is 2016, a lot of things changed. Aside from perks that a business can get from social media, it will be all about blogging for your business nowadays. So why would you consider blogging for your business a one great marketing tactic? Here are the reasons why.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"It_helps_your_website_drive_more_traffic\"><\/span><b>It helps your website drive more traffic. <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t want more traffic to their websites? <\/span><span style=\"font-weight: 400;\">Make a website<\/span><span style=\"font-weight: 400;\"> that is full of traffic and email list. For sure, all of you are doing everything to grow your email list and get higher search engine ranking. It will never happen within just one night. You have to be patient, be dedicated and passionate about doing something to achieve your goal for your website. People will find your business by just typing your name, your business or a certain keyword from your blog that might result in sales. When your <\/span><span style=\"font-weight: 400;\">ecommerce website<\/span><span style=\"font-weight: 400;\"> is new, you\u2019ll definitely have few pages and in order for you to cope up with the requirements of search engines, you will need to stay updated with it. Creating a blog will definitely answer your problem regarding content, social media and search engine. It also helps you with boosting your social media presence because every time you publish a blog post, your content can be shared by people who understand and interested to spread it. A blog post can be shared with most of the social media platforms such as Facebook, Twitter, Instagram and many other networking sites. Social media will help you gain new audience that may be interested with whatever services or products you will have.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_helps_traffic_convert_into_leads\"><\/span><b>It helps traffic convert into leads.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The traffic coming from your blog can be converted to leads. It is advisable to create call-to-action for your blog posts so that your reader can read something new but related to the main blog post that he or she visited. It means you\u2019re going to create free stuff for them in exchange for their information as part of a new audience built from the traffic. Free stuff means free eBook downloads, free trials, free webinars, etc. If you don\u2019t really understand it, here is the simple steps which help traffic convert into leads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A visitor <\/span><span style=\"font-weight: 400;\">visits your website<\/span><span style=\"font-weight: 400;\"> then see a click to action for a free offer. He or she will click it and gets to the landing page which has the form for them to write their information. Once he or she finished it and submits information, he will receive the free offer. Always remember that not all visitors will turn into leads. Don\u2019t worry about it. <\/span><span style=\"font-weight: 400;\">Make a website<\/span><span style=\"font-weight: 400;\"> and just keep on blogging for quality related contents and you will see improvements each month.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_helps_establish_an_authority\"><\/span><b>It helps establish an authority.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A particularly handy tool for sales and service professionals is consistently creating better content that is helpful for their target customers. It will help you establish you and your brand\u2019s authority in your customer\u2019s eyes. <\/span><span style=\"font-weight: 400;\">Make a website<\/span><span style=\"font-weight: 400;\"> with answers written on it about your business. You can help to clear up your customer\u2019s confused mind through blogging and maybe can catch a good deal out of it. Establishing an authority is a powerful stuff when it comes to blogging for business. There are many sales enablement opportunities that blogging for business can bring into your brand. Always make sure that you post topics which can answer your customer\u2019s questions so that they can just find it on your website without going to Google to find reviews and recommendations about your products and services.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_drives_long-term_results\"><\/span><b>It drives long-term results.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A blog post will be forever on your website so you still have many opportunities coming when it comes to traffic and leads. It doesn\u2019t end when you published it and rely on the traffic and leads that you got from that day. Even when your blog post was published two years ago and then people get to be interested with that topic, search engines are still connected to that blog post which result new traffic and leads for your website. Get ready to <\/span><span style=\"font-weight: 400;\">make a website<\/span><span style=\"font-weight: 400;\"> full of opportunities coming from your blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"http:\/\/blog.hubspot.com\/marketing\/the-benefits-of-business-blogging-ht?_ga=1.49636646.1042773911.1462249933#sm.0000iupb2tk3ve5uxao1l8aunm7iu\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">http:\/\/blog.hubspot.com<\/span><\/a><\/p>\n<p>Image Credit | Pixabay<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blogging for business is one basic tool that every business must have aside from having their website. There are many types of business website that can have blogs such as ecommerce website, portfolio website and personal website. If you look back ten years ago, there was never too many business websites with blogs. Now that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,25,12,2,31],"tags":[46,40],"class_list":["post-184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-build-your-own-website","category-how-to-create-website","category-make-a-website","category-social-media-marketing","category-website-creation","tag-blogging-for-business","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=184"}],"version-history":[{"count":5,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/184\/revisions"}],"predecessor-version":[{"id":567,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/184\/revisions\/567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media\/185"}],"wp:attachment":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}