{"id":1769,"date":"2019-10-09T08:00:38","date_gmt":"2019-10-09T00:00:38","guid":{"rendered":"https:\/\/everestonlinemarketing.com\/blog\/?p=1769"},"modified":"2023-01-26T09:40:57","modified_gmt":"2023-01-26T01:40:57","slug":"the-meaning-behind-logo-colors-according-to-graphic-designers","status":"publish","type":"post","link":"https:\/\/everestonlinemarketing.com\/blog\/the-meaning-behind-logo-colors-according-to-graphic-designers\/","title":{"rendered":"The meaning behind Logo Colors according to Graphic Designers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7ab700;color:#7ab700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7ab700;color:#7ab700\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/everestonlinemarketing.com\/blog\/the-meaning-behind-logo-colors-according-to-graphic-designers\/#Green\" >Green<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/everestonlinemarketing.com\/blog\/the-meaning-behind-logo-colors-according-to-graphic-designers\/#Blue\" >Blue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/everestonlinemarketing.com\/blog\/the-meaning-behind-logo-colors-according-to-graphic-designers\/#Red\" >Red<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/everestonlinemarketing.com\/blog\/the-meaning-behind-logo-colors-according-to-graphic-designers\/#Yellow\" >Yellow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/everestonlinemarketing.com\/blog\/the-meaning-behind-logo-colors-according-to-graphic-designers\/#Orange\" >Orange<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/everestonlinemarketing.com\/blog\/the-meaning-behind-logo-colors-according-to-graphic-designers\/#Purple\" >Purple<\/a><\/li><\/ul><\/nav><\/div>\n<p>There are countless shades of colors all around us. When choosing your logo color, you can start from the basic complementary colors up to complex combinations and color palettes. It&#8217;s understandable if you are having a hard time deciding on what color will perfectly fit your company and your brand. Thus, whether you already have a certain color in mind or you have no idea what to choose at all, it\u2019s definitely a must to know the meaning behind these colors. You might not be aware of it but these colors subconsciously communicate to your audience. That said, you have to make sure that you are sending the right messages from the very beginning. Here are some tips from graphic designers you might want to take note of.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Green\"><\/span><strong>Green<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When we see the color Green, we automatically think about nature and that\u2019s basically why it&#8217;s considered when setting an earthy tone. It gives off a humble and honest vibe along with growth, stability, and prosperity. With the different shades of green, you can feel a certain excitement and thrill but at the same time, there\u2019s also a feeling of relaxation and calmness. Whether you are thinking of a dark shade of green like on pine trees or the lightest of shade like the color of a lime, you can certainly feel somewhat energized and at peace. If you are promoting an eco-friendly product or <a href=\"https:\/\/everestonlinemarketing.com\" target=\"_blank\" rel=\"noopener noreferrer\">showcasing growth<\/a>, this color is certainly worth considering.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blue\"><\/span><strong>Blue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ever heard of the song, \u201cBluer than blue?\u201d. Well, as deep as the song title may sound, this color can convey supreme wisdom and intellect along with a hint of a calming and soothing feeling. The lighter shades of blue show openness, trust, and innocence, while the darker shades exude maturity, security, and professionalism. Whether you are introducing a product or services relating to air, water, or even technology, blue is truly a must for your brand and logo color.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Red\"><\/span><strong>Red<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Red has always been used to get attention or indicate strength and fierceness. It easily confronts the human eyes with its long wavelength. As you know, red can be primarily seen on high-voltage signs and stop signs. This is not only to steal your attention but to also remind you to make a quick decision. If you want your brand to emanate passion, aggressiveness, and strong desire, then red is for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yellow\"><\/span><strong>Yellow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yellow is the color of joy and happiness. However, just like red, it can also call for attention while giving off light and energy. It&#8217;s noticeable that it&#8217;s the common color for taxis and school buses. This is because yellow also means youth, optimism, and affordability. It may be a little too bright to use as the main logo color but it can be greatly used as a supporting color to highlight your logo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Orange\"><\/span><strong>Orange<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Orange represents energy. As it is made by combining two bright colors such as red and yellow, it also gives off a hot, friendly, and creative vibe. Since it is very uncommon to nature, it exudes uniqueness and even earthly and royal vibrations in its extreme shades. If you want a light-hearted feeling with a sense of diversity and playfulness, this color is a good choice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Purple\"><\/span><strong>Purple<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Purple is another strange color. Since it cannot be usually seen in nature, it naturally gives off a magical and mysterious color. Coming from the combination of the calmness of blue and the fierceness of red, it also shows a feeling of excitement and royalty. Well, according to ancient times, purple was really the color of the royals since its the hardest to create. Thus, if you want to show the elegance and luxury of your brand, you might want to give purple a try.<\/p>\n<p>These are just the basic colors and their meanings behind them. This list might at least give you a little idea of what color you should choose for your logo and your brand. Logo color might look like just a tiny detail but it will be a great part of your business more than you have ever imagined. Thus, remember that working with your graphic designers is still the best way for you to get the result that you want. Graphic designers are sure creative but to make sure that your dream logo will come into life, you must also take part in creating it.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-1772 lazyload\" data-src=\"https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2019\/10\/gd-content-1024x536.jpg\" alt=\"graphic designer\" width=\"669\" height=\"350\" data-srcset=\"https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2019\/10\/gd-content-300x157.jpg 300w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2019\/10\/gd-content-768x402.jpg 768w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2019\/10\/gd-content-1024x536.jpg 1024w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2019\/10\/gd-content.jpg 1200w\" data-sizes=\"(max-width: 669px) 100vw, 669px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 669px; --smush-placeholder-aspect-ratio: 669\/350;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are countless shades of colors all around us. When choosing your logo color, you can start from the basic complementary colors up to complex combinations and color palettes. It&#8217;s understandable if you are having a hard time deciding on what color will perfectly fit your company and your brand. Thus, whether you already have [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20],"tags":[133,120,97,132,98],"class_list":["post-1769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","category-graphic-designers","tag-color","tag-design","tag-designer","tag-graphc-designer","tag-graphic-design"],"_links":{"self":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=1769"}],"version-history":[{"count":6,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1769\/revisions"}],"predecessor-version":[{"id":10813,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1769\/revisions\/10813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media\/1771"}],"wp:attachment":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=1769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=1769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=1769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}