{"id":1449,"date":"2019-07-03T08:00:53","date_gmt":"2019-07-03T00:00:53","guid":{"rendered":"https:\/\/everestonlinemarketing.com\/blog\/?p=1449"},"modified":"2019-11-25T21:48:56","modified_gmt":"2019-11-25T13:48:56","slug":"significance-of-graphic-design-in-the-digital-marketing-world","status":"publish","type":"post","link":"https:\/\/everestonlinemarketing.com\/blog\/significance-of-graphic-design-in-the-digital-marketing-world\/","title":{"rendered":"Significance of Graphic Design in the Digital Marketing World"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7ab700;color:#7ab700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7ab700;color:#7ab700\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/everestonlinemarketing.com\/blog\/significance-of-graphic-design-in-the-digital-marketing-world\/#Graphic_Design_in_Digital_Marketing\" >Graphic Design in Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/everestonlinemarketing.com\/blog\/significance-of-graphic-design-in-the-digital-marketing-world\/#Why_is_it_Important\" >Why is it Important?<\/a><\/li><\/ul><\/nav><\/div>\n<p>A graphic design plays a significant amount of role in today&#8217;s highly modernised business market. A strong marketing strategy always require impressive marketing materials. Whether digital or other forms of marketing, graphic design is needed in the following:<\/p>\n<ul>\n<li>Brand logo<\/li>\n<li>Website<\/li>\n<li>Mobile App Design<\/li>\n<li>Social Media Pages<\/li>\n<li>Leaflets<\/li>\n<li>Stationeries<\/li>\n<li>Brochures<\/li>\n<li>Business Cards, etc<\/li>\n<\/ul>\n<p>Part of the competitive nature of every business is having to effectively relay a message or information to a brand\u2019s target market, the people. While it doesn\u2019t just stop there, graphic design has become an essential part for brands to effectively communicate with their audience. <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Graphic_Design_in_Digital_Marketing\"><\/span><strong><u>Graphic Design in Digital Marketing<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A good graphic design is very powerful in today\u2019s digital marketing world. Along with the reality that people have now become very reliant to their phones and gadgets for their day to day activities. It also goes to show that people have become more visually inclined now than before. <\/p>\n<p>Furthermore, studies show that as of today\u2019s technological landscape, the attention span of an average web user believes it or not as short as 6.8 seconds. So as for marketers, you barely have 7 seconds to catch the attention of your audience. This is actually why graphic design is vital in an effective marketing ad. <\/p>\n<h4><span class=\"ez-toc-section\" id=\"Why_is_it_Important\"><\/span><strong><u>Why is it Important?<\/u><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Generally speaking, graphic design is the art of blending in information and creativity. Marketers make use of it as a trick to grab the viewer&#8217;s interest, as a result making him or her search more. Furthermore, it is also used for the following:<\/p>\n<ul>\n<li><strong>Brand Identity<\/strong> &#8211; a brand identity is what makes businesses stand out among their other competitors. A brand identity is a distinct quality of an organization and a good individual identity of a specific brand ultimately attract not just customers as well as potential traders.<\/li>\n<li><strong>Create a Strong Impression<\/strong> &#8211;  it must not only read a clear message, it must also create a strong impact to the viewers.<\/li>\n<li><strong>Tell a Story<\/strong> &#8211; a well crafted graphics mixed with a good content will leave a perfect impression to the viewers. <\/li>\n<\/ul>\n<p><em><strong>\u201cA picture is worth a thousand words\u201d<\/strong><\/em>, as cliche as it may sound, this saying is actually true. A picture may sometimes convey a message in a manner that is even more clearer than words.  <\/p>\n<p><img decoding=\"async\" class=\"wp-image-469 aligncenter lazyload\" data-src=\"https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2019\/07\/Significance-of-Graphic-Design-in-the-Digital-Marketing-World-1.jpg\" width=\"603\" height=\"319\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 603px; --smush-placeholder-aspect-ratio: 603\/319;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A graphic design plays a significant amount of role in today&#8217;s highly modernised business market. A strong marketing strategy always require impressive marketing materials. Whether digital or other forms of marketing, graphic design is needed in the following: Brand logo Website Mobile App Design Social Media Pages Leaflets Stationeries Brochures Business Cards, etc Part of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20,89,88],"tags":[],"class_list":["post-1449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","category-graphic-designers","category-offshoring","category-outsourcing"],"_links":{"self":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=1449"}],"version-history":[{"count":11,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1449\/revisions"}],"predecessor-version":[{"id":1615,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/1449\/revisions\/1615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media\/1612"}],"wp:attachment":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=1449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=1449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=1449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}