{"id":10577,"date":"2020-04-15T08:00:17","date_gmt":"2020-04-15T00:00:17","guid":{"rendered":"https:\/\/www.everestonlinemarketing.com\/blog\/?p=10577"},"modified":"2023-01-10T09:31:08","modified_gmt":"2023-01-10T01:31:08","slug":"color-green-in-graphic-design","status":"publish","type":"post","link":"https:\/\/everestonlinemarketing.com\/blog\/color-green-in-graphic-design\/","title":{"rendered":"Understanding the Psychology of Color Green in Graphic Design"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7ab700;color:#7ab700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7ab700;color:#7ab700\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/everestonlinemarketing.com\/blog\/color-green-in-graphic-design\/#Greens_Significance_in_Graphic_Design\" >Green\u2019s Significance in Graphic Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/everestonlinemarketing.com\/blog\/color-green-in-graphic-design\/#Green_as_a_Brand_Color\" >Green as a Brand Color\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/everestonlinemarketing.com\/blog\/color-green-in-graphic-design\/#Everest_Graphic_Design_Services\" >Everest Graphic Design Services<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Graphic design is the first thing you see when you are browsing in an online shop, what are the primary factors you are looking for in a product? According to <\/span><a href=\"https:\/\/smallbiztrends.com\/2014\/06\/psychology-of-colors.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SmallBizTrends<\/span><\/a><span style=\"font-weight: 400;\"> with their recent survey, more often than not, color is the reason why consumers buy a product. Statistics showed that 93% of buyers focus on visual appearance and 85% of them claimed that color is at top of their list of concerns. Thus, in talks of graphic design and marketing, designers and marketers try to work together to make the most out of the benefits of these different colors. But what\u2019s with the color green and why does it seem to be more impactful?\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Greens_Significance_in_Graphic_Design\"><\/span><b>Green\u2019s Significance in Graphic Design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What\u2019s the first thing that comes to your mind when you think of the<a href=\"https:\/\/www.everestonlinemarketing.com\/\"><strong> color green<\/strong><\/a>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most probably, you\u2019ll think about nature, trees, leaves, mountains, and almost all of the living things that surround us. Well, those are the reason\u2019s why this specific color also incorporates growth, life, renewal, health, abundance, peace, security, and refreshment. According to psychologists, green encourages balance in your brain which makes you calm and leads to decisiveness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Resulting of the combination of two primary colors, yellow and blue, the different shades of green can also give off a variety of emotions. If yellow shows joy and youth, while blue makes you feel secure and peaceful, green has a lot more to offer. The lighter shade of green for example can bring you to the first day of spring, about the young leaves sprouting on the trees. In short, freshness and life. Meanwhile, the darker shade of green corresponds to a more deep feeling of stability and growth, which can be compared to the sturdiness of the colors of the mountains and the mature leaves of a full-grown tree. With this, you can safely say that you can never go wrong with green if you will be using it for your brand.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Green_as_a_Brand_Color\"><\/span><b>Green as a Brand Color\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For sure, you know that there are already thousands of famous brands who were able to use green in their favor. Starbucks, Android, XBOX, GoDaddy, Spotify, 7Eleven, Tropicana, and Monster are only a few of the most popular brands all over the world that uses green as their brand color.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, another thing in graphic design is that aside from choosing your main brand color, you also have to think of the other complementary colors and palettes that you will use to send your brand message effectively. Take note of the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Green texts on a green background can be a bit hard to read.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Very light shades of green like neon can be really irritating to the eyes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you will add green with other colors such as red can automatically make people remember the holidays.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most brands use green on their call-to-action buttons. Simply because green is also known for representing the \u201cgo\u201d signal in the traffic lights.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A graphic designer must only be knowledgeable about these things. However, as a brand owner or a marketer, it is also important that you get a bit of understanding about the psychology of colors and the specific color you are currently using or you will be using for your brand.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Everest_Graphic_Design_Services\"><\/span>Everest Graphic Design Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/everestonlinemarketing.com\/\"><em>Everest Online Marketing<\/em><\/a> values the psychology of colors used in their every design. We provide our clients with meaningful and effective designs to help them create a brand identity, increase their online presence, and achieved their business goals. We make sure that we do not just design but create designs that will help your business reach its full potential. <em><a href=\"https:\/\/everestonlinemarketing.com\/contact-us.html\">Contact us today<\/a>.<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-10581 lazyload\" data-src=\"https:\/\/www.everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/04\/gd-content-3-1024x536.jpg\" alt=\"graphic design outsourcing\" width=\"1024\" height=\"536\" data-srcset=\"https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/04\/gd-content-3-200x105.jpg 200w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/04\/gd-content-3-300x157.jpg 300w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/04\/gd-content-3-400x209.jpg 400w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/04\/gd-content-3-600x314.jpg 600w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/04\/gd-content-3-768x402.jpg 768w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/04\/gd-content-3-800x419.jpg 800w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/04\/gd-content-3-1024x536.jpg 1024w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/04\/gd-content-3.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/536;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Graphic design is the first thing you see when you are browsing in an online shop, what are the primary factors you are looking for in a product? According to SmallBizTrends with their recent survey, more often than not, color is the reason why consumers buy a product. Statistics showed that 93% of buyers focus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,20],"tags":[120,97,98,119,52,85],"class_list":["post-10577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","category-graphic-designers","tag-design","tag-designer","tag-graphic-design","tag-graphic-designer","tag-web-design","tag-website-design"],"_links":{"self":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/10577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=10577"}],"version-history":[{"count":4,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/10577\/revisions"}],"predecessor-version":[{"id":10789,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/10577\/revisions\/10789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media\/10579"}],"wp:attachment":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=10577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=10577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=10577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}