{"id":10565,"date":"2020-02-12T08:00:10","date_gmt":"2020-02-12T00:00:10","guid":{"rendered":"https:\/\/www.everestonlinemarketing.com\/blog\/?p=10565"},"modified":"2023-01-26T08:48:06","modified_gmt":"2023-01-26T00:48:06","slug":"outsource-content-writing-types-of-content-writers","status":"publish","type":"post","link":"https:\/\/everestonlinemarketing.com\/blog\/outsource-content-writing-types-of-content-writers\/","title":{"rendered":"Outsource Content Writing: Types of Content Writers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #7ab700;color:#7ab700\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #7ab700;color:#7ab700\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/everestonlinemarketing.com\/blog\/outsource-content-writing-types-of-content-writers\/#1_Brand_Journalists\" >1. Brand Journalists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/everestonlinemarketing.com\/blog\/outsource-content-writing-types-of-content-writers\/#2_SEO_Copywriters\" >2. SEO Copywriters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/everestonlinemarketing.com\/blog\/outsource-content-writing-types-of-content-writers\/#3_Digital_Writers\" >3. Digital Writers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/everestonlinemarketing.com\/blog\/outsource-content-writing-types-of-content-writers\/#4_Lead_Generation_Writers\" >4. Lead Generation Writers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/everestonlinemarketing.com\/blog\/outsource-content-writing-types-of-content-writers\/#5_Subject_Matter_Experts\" >5. Subject Matter Experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/everestonlinemarketing.com\/blog\/outsource-content-writing-types-of-content-writers\/#6_Influencers\" >6. Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/everestonlinemarketing.com\/blog\/outsource-content-writing-types-of-content-writers\/#7_Social_Media_Writers\" >7. Social Media Writers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/everestonlinemarketing.com\/blog\/outsource-content-writing-types-of-content-writers\/#8_Advertising_Copywriters\" >8. Advertising Copywriters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/everestonlinemarketing.com\/blog\/outsource-content-writing-types-of-content-writers\/#9_Technical_Writers\" >9. Technical Writers<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong><a href=\"https:\/\/www.everestonlinemarketing.com\/blog\/content-marketing-the-future-of-marketing\/\">Content<\/a><\/strong> has never been more needed than today. With that, you think that it will be very easy for you to outsource content writing services and find a writer for yourself. Well, it&#8217;s partly true as you\u2019ll have many choices on the web, however, how can you make sure that he or she is the right one? For starters, you can first ask yourself first what kind of content writer you really need. Writers are surely flexible but still, wouldn&#8217;t it be more appealing to find someone who\u2019s specifically expert for your needs? Thus, here\u2019s the list of content writers you should check out to narrow down your choices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Brand_Journalists\"><\/span><strong>1. Brand Journalists<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you know, journalists are known for being straight to the point, curious, and very keen on details. It is a part of their day-to-day routine to ask questions and dig deeper into a story. Long pieces of work are only a normal thing to them and they find joy in looking at the different angles of a story. Genuine brand journalists are often experts in creating headlines, investigative blog posts, company history, About pages, and other content marketing pieces. Basically, they are great at seeking and writing stories. Thus, if you\u2019re just barely starting your website, having a brand journalist on your team can surely help you in developing a brand personality that can communicate your business&#8217;s goal and your story.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_SEO_Copywriters\"><\/span><strong>2. SEO Copywriters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This type of content writer is also known as a jack-of-all-trades. Aside from knowing the basics of SEO and the importance of keywords, they also have a talent for writing short but high-awareness-level content. SEO copywriters can create an informative description even with a limited number of words. If you are looking for someone who can team up with your SEO specialist, these types of writers are the ones you should be specifically looking for.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Digital_Writers\"><\/span><strong>3. Digital Writers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unlike typical print media advertising where billboards only involve describing two or three things, websites, on the other hand, have several pages, links, buttons, etc. Digital writers use their expertise to write descriptions of these site features, mainly on core pages. At times, they are also the ones responsible for transactional or error messages you encounter while using a site. These writers can be described as logical and analytically minded. Before writing about something they make sure that it was backed up with data and is surely factual.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Lead_Generation_Writers\"><\/span><strong>4. Lead Generation Writers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lead Generation Writers are those types of writers who often give emphasis on urging a reader to take action. They are known to have knowledge in psychology, analytics, and data, which help them come up with a more effective copy. Lead Generation Writers is best for you if you have tasks such as:<\/p>\n<ul>\n<li>Landing pages<\/li>\n<li>Web banner advertisements<\/li>\n<li>Call to actions<\/li>\n<li>Sales letters<\/li>\n<li>Pay-per-click ads<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Subject_Matter_Experts\"><\/span><strong>5. Subject Matter Experts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Subject matter experts are just literally how they are. They have in-depth knowledge about a certain niche and they know how to write it with authority. With their expertise, they can come up with more original topics and even have a different insight about them. You are looking for a subject matter expert if you need contents like:<\/p>\n<ul>\n<li>E-books<\/li>\n<li>Executive briefs<\/li>\n<li>Whitepapers<\/li>\n<li>Step by step how-to content<\/li>\n<li>Link-generating content<\/li>\n<li>Period special content series<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_Influencers\"><\/span><strong>6. Influencers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to be instantly popular with your target audience or other people than your target audience, you can use the advantage of hiring an influencer. Some of these influencers will not just put a halo to your brand but will also act as your subject matter expert. Influencers usually have a specific role in a niche or an industry and you can use them for your company\u2019s betterment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Social_Media_Writers\"><\/span><strong>7. Social Media Writers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media writers are literally experts on socializing with the use of online media. They know how to approach a potential customer and start a conversation. Social media writers are highly-knowledgeable when, where and how, they will use polls, provocative statements, hashtags, links, and questions to attract the audience. If you want to build a strong brand in social media, you should take note of these individuals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Advertising_Copywriters\"><\/span><strong>8. Advertising Copywriters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you know that your business is involved in a very saturated industry, you might want to think about hiring an advertising copywriter. These writers are connoisseurs in creating unique and never-heard-before perspective from an already familiar story. If you want to establish your brand whether, in modern or traditional media, advertising copywriters are the ones for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Technical_Writers\"><\/span><strong>9. Technical Writers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technical writers are often known to be detail-oriented, efficient, thorough, and methodical. These types of writers can make complicated things simple to understand. As we all know, technical writers are known for contents such as:<\/p>\n<ul>\n<li>Manuals<\/li>\n<li>How-tos\u2019<\/li>\n<li>Instructions<\/li>\n<li>Guides<\/li>\n<li>FAQs<\/li>\n<\/ul>\n<p>These are just a few of the specific types of writers. Knowing their differences might at least help you in determining what kind of outsource content writing services you should look for.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-10570 lazyload\" data-src=\"https:\/\/www.everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/02\/ocw-content-1024x536.jpg\" alt=\"outsource content writing\" width=\"1024\" height=\"536\" data-srcset=\"https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/02\/ocw-content-200x105.jpg 200w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/02\/ocw-content-300x157.jpg 300w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/02\/ocw-content-400x209.jpg 400w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/02\/ocw-content-600x314.jpg 600w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/02\/ocw-content-768x402.jpg 768w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/02\/ocw-content-800x419.jpg 800w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/02\/ocw-content-1024x536.jpg 1024w, https:\/\/everestonlinemarketing.com\/blog\/wp-content\/uploads\/2020\/02\/ocw-content.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/536;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content has never been more needed than today. With that, you think that it will be very easy for you to outsource content writing services and find a writer for yourself. Well, it&#8217;s partly true as you\u2019ll have many choices on the web, however, how can you make sure that he or she is the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,37,9],"tags":[86,107,125,124,43,108],"class_list":["post-10565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outsourcing","category-content-marketing","category-virtual-assistant","tag-content-development","tag-content-marketing","tag-content-writer","tag-content-writing","tag-web-content","tag-web-content-writer"],"_links":{"self":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/10565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/comments?post=10565"}],"version-history":[{"count":5,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/10565\/revisions"}],"predecessor-version":[{"id":10805,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/posts\/10565\/revisions\/10805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media\/10568"}],"wp:attachment":[{"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/media?parent=10565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/categories?post=10565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everestonlinemarketing.com\/blog\/wp-json\/wp\/v2\/tags?post=10565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}